The Istrian Peninsula has managed to preserve true and original natural values.

The protection of such natural treasures, passed on from generation to generation, has also become an unwritten rule for today’s new generations - to preserve the unspoilt, sun soaked hills, highlighted with flourishing Mediterranean greenery, forests shading the Adriatic sea.

From the distant past Istrian people have benefited from and preserved the great natural wealth of Istria. Hard work and efforts have yielded the recognizable quality of olive oil, grapes from which top quality wine is produced, health food sprouting from the natural and unpolluted soil.

Mild Mediterranean climate with 2,387 hours of sunshine a year, sea temperature reaching 25°C and average air temperature of 25°C in summer, are all reasons why Istria justly claims the title of an ecological and healthy tourist destination.